Diehl and Thales honored for innovative cabin marketing
The industry’s leading aircraft suppliers Diehl Aviation and Thales Avionics have teamed up to combine their technologies to bring new and innovative solutions to the aircraft cabin. The latest joint solution between Thales and Diehl, the “In Cabin Experience Enhancer” (ICEE), won the prestigious Airline Passenger Experience Association (APEX) Best Marketing Innovation Award last week in Long Beach, California. With the ICEE, cabin surfaces such as partitions, luggage compartments and walls can be used as projection surfaces to display dynamic and changing content such as advertising, flight information and brand messaging.
The basis is the interaction of the innovative cabin projection system from Diehl Aerospace, a joint venture between Diehl Aviation and Thales Avionics and the digital platform of the IFE and InFlyt360 from Thales Avionics. The projections can thus be managed and updated with fresh content via wireless gate connectivity. Passengers can interact with the system via their individual in-seat-touchscreens. In addition to the marketing options mentioned, the ICEE offers considerable potential, especially for the maintenance area. If, for example, a luggage compartment is defective, the repair instructions can be projected directly onto it.
“Connecting the technologies of Thales and Diehl creates fascinating use cases for future cabins. The possibility of retrofitting existing cabins with such a customizable digital solution is an additional advantage. All of this is based on the close and trusting cooperation of both partners, whose competencies in combination enable a smart cabin of the future, “said Florian Maier, CEO Diehl Aerospace.
About Diehl Aviation
Diehl Aviation is a corporate division of Diehl Stiftung & Co. KG and combines all aviation activities of Diehl Group under one roof. In the aviation industry, Diehl Aviation - including Diehl Aerospace (a joint venture with Thales) - is a leading system supplier of aircraft systems and cabin solutions. Diehl Aviation currently has more than 4,400 employees. Its clients include leading aircraft manufacturers Airbus, Boeing, Bombardier, Embraer, military partners, manufacturers of eVTOL aircraft as well as airlines and operators of commercial and business aircraft worldwide.
About Thales Avionics
Thales (Euronext Paris: HO) is a global leader in advanced technologies, investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum computing – to build a confident future crucial for the development of our societies. The Group provides its customers – businesses, organisations and governments – in the defence, aeronautics, space, transport, and digital identity and security domains with solutions, services and products that help them fulfil their critical role, consideration for the individual being the driving force behind all decisions. Thales has 81,000 employees in 68 countries. In 2021, the Group generated sales of €16.2 billion.